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Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler ; [tł. z ang.]. - Wydanie I. - Warszawa : Gebethner & Ska, cop. 1994 - XXX, 743 s. : rys., wykr. ; 27 cm.
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There are copies available to loan: sygn. 33 (1 egz.)
Notes:
Marketing management : analysis, planning, implementation and control,
General note
Tyt. oryg.: "Marketing management : analysis, planning, implementation and control" 1994.
Bibliography, etc. note
Indeksy.
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